Getting Social with your Brand and Content

1 Oct 2008 - 09:00 - 2 Oct 2008 - 17:00

This course is ideal for anyone who wants to understand what people do on social networks and how to involve them in your brand and content. Social Networks can be a key part of your interaction with customers or your audience, and yet the approach which is so often taken is to just push games and content at them whereas there are advantages in listening to your audience, letting them get social and letting them get involved.

Social networks are part of a huge democratizing force on the web, where the push media of the 20th century is giving way to a more inclusive media where the user is at the heart, both consuming and creating.

The course is a fast track to understanding how you might personally engage your audience through this powerful tool. The course will give you insight which can help save you thousands in building something new that no one will interact with, and can help you redirect your existing presence in this space.

Participants will look at:

Translating existing knowledge of brands into a concept of how brands exist online.

Brands in Web 2.0 – is there such a thing as putting your brand in the wrong place?

What do communities want from brands and content owners in this age of distributed media?

How the social graph at the heart of Social Networks can help you build evangelists.

Key elements of interface and user experience which make your applications successful

The user profiles and useage patterns you can tap into on different social networking sites.

Who's it for:

This course will be particularly useful for:

Brand Managers / Marketing Managers

Advertising Agency Staff

Freelancers or employees who want to advise their clients about Social Network applications.

In order to take part in this course we recommend that you should join our new Facebook group: Getting Social with Your Brand and Content.

You should also have used or be familiar with either Facebook, Bebo, or MySpace. If you are unsure whether this course is right for you please contact us for more information.

TUTOR: Chris Thorpe.

Since he gave up playing with really big computers as a research scientist Chris has been trying to find more and more excuses to play with really big computers powering websites. He's been involved in projects as diverse as bringing Which? to an online audience, social worlds for 7-11 year olds, video archives of Nobel Prize winners telling their life stories, a James Bond premiere webcast and putting contemporary sculpture on Trafalgar Square's fourth plinth.

He's recently formed Jaggeree, a social media consultancy which designs, builds and advises on all aspects of social applications, use of social networks and social games.

companies = £395, charities = £295, feelancers = £250
Zero One
Westinster Kingsway College
Soho Centre, Peter Street
United Kingdom of Great Britain & N. Ireland