Maximising Campaign Performance

14 Oct 2008 - 09:30

This one-day training course on maximising campaign performance will show you how to use data driven marketing techniques to improve your campaign results and return on investment. This training course will teach you how to use data to drive the business forward and learn about your customers, the importance of testing and how to evaluate your results.

Whatever your campaign objectives, everybody wants to get the most from their direct marketing budgets, particularly at a time when budgets are tight. This practical one-day training course has been designed to help you do just that. Via a series of practical sessions and exercises our expert tutors will take you through a simple data driven approach to helping you work out what’s important and what’s not when it comes to campaign planning, testing and evaluation, whatever the media.

The key to campaign success is understanding your customers; what they look like and how they behave. This information can then be used to drive all business activity, from acquiring new customers that will deliver a high lifetime value through to identifying those customers from whom you can generate incremental revenue.

For more information on training details and to register visit the homepage.  

Member price = £445, Non-member price = £495
The Institute of Direct Marketing
The Institute of Direct Marketing
1 Park Road
TW11 0AR
United Kingdom of Great Britain & N. Ireland