Advanced Copyrighting workshop

14 Nov 2008 - 09:15

This one-day workshop-style Advanced Copywriting training course is an excellent opportunity to build on your copywriting skills and to hone your technique. You will learn how to produce more creative, strategic and targeted copy that sells with power and conviction.

This workshop will help you to write more effective copy – from a letter to a leaflet, a press ad to a web page. It will show you how to successfully engage the creative process every time you write. You’ll learn how to build sound creative strategies that keep your writing tight, targeted and response-driven. This workshop is limited to just 12 delegates.
Who should attend Advanced Copywriting?

Get more from your training budget with IDM in-company skills programmesAnyone who is required to write effective, focused copy to communicate, inform – and sell products or services. Whether for advertisements or brochures, TV or radio, this course will help you to be a better writer, and your own best critic.
How will I benefit from this workshop?

Through CPD, your ongoing professional development of marketing skills and knowledge can be charted and rewardedThis workshop-style training course is all about developing skills through practical exercises, working solo or in creative teams, according to the nature of each brief presented to delegates during the course of the day. There will be a series of writing exercises, from headline and sub-head development through to full advertisement copy, direct mail letters and scripts.
Outline programme for Advanced Copywriting
Is your creative idea strategically sound?

* Testing the validity of your concept
* Measuring it against the brief, brand values and target audience
* Assessing strengths and weaknesses of competitor advertising

Translating your concept into copy

* Creating great headlines
* Ensuring your opening paragraph has impact
* Organising the body copy

Being constructively critical of your own work

* Testing the strength of your copy
* Does it address the target audience?
* Is it too short, too long – or just right?
member price = £445, non-member price = £495
Institute of Direct Marketing
The Institute of Direct Marketing
1 Park Road
TW11 0AR
United Kingdom of Great Britain & N. Ireland