May 2011

Social Media Week London generated so much coverage that it’s taken us a little while to pull together all the information. This review brings together the video, reportage and tweets from Sport and Social Media, hosted by:

• Sophie Brendel, BBC’s Head of Digital Engagement (@sophiebr)
• Maz Nadjm, Ogilvy’s Head of Social Media (@mazi)
• and Dan McLaren, Adidas Social Media Lead at Carat (@danielmclaren)

The event looked at how the sports industry and the BBC are bringing social media centre stage, and featured major speakers from across the world of sport and broadcasting.

Four industry showcases were presented (Football, The Ashes, Rugby and BBC & London 2012), showcasing how sports organisations are using social media:

Google might have overtaken Apple in the battle for mobile operating system dominance but in the war of brands, Apple's the new number 1 according to sixth annual BrandZ Top 100 Most Valuable Global Brands study.

Up 84% on last year's value Apple takes the top slot with a brand value just topping $153m, with Google relegated to second place at $111m. Brace yourself brand pickers, here's the top ten:

We’re gathering interest for a digital government and social innovation-focused trade mission to Washington for UK-based digital companies in July. Interested? Read on...

The last few years have seen a dramatic adoption of social media and digital technologies in government, NGOs and campaigning organisations. There’s a highly active community here in the UK, and an equally vibrant counterpart in the United States, centered around Washington DC.

What started as a conversation with our friends at digital government consultancy FutureGov, community builder BrightLemon and digital media consultant Kathryn Corrick, has come together to form concrete plans for a Digital Mission to Washington DC, scheduled the week 11th July 2011.

Social Media Week London generated so much coverage that it’s taken us a little while to pull together all the information. This review brings together the video, tweets and speaker presentations from Game On! Games & Brands sponsored by Nokia and JWT.

Traditionally two separate industries, games and social media have meshing together in a variety of ways, providing opportunities for brands.

Traditional games companies are embracing social media, social gaming market is set to hit over $1bn this year and brands are combining game mechanics and social media to drive campaigns.

Opportunities exist, all are benefiting from targeting a wider demographic, increasing engagement and create rewards and status to drive behaviour both off and online.