uk-netmarketing Archive
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Subject: | UKNM: Re: Re: UKNM Digest V1 #763 |
From: | Tim Ireland |
Date: | Fri, 24 Nov 2000 18:28:58 GMT |
"Tom" <tomtui [dot] co [dot] uk> spoke in response to Ray thusly:
> >That's my point! That degree of creativity for TV ads is mega-expensive.
> >You could produce a small feature film cheaper. To do Flat Eric or Bud on
> >web only would be a fraction of the cost, with a much bigger audience
than
> >any TV network anywhere in the world would provide.
> >
> >Ray Taylor
>
> Er.....why would the "creativity" and production costs be cheaper if a TV
ad
> was on the web? You are confusing means of production with mode of
> distribution.
I think what Ray is saying is that Web broadcasts are at a lower resolution
than TV - so you can film it with a digital camera and post production can
be done on a desktop, not in a studio @ £1K an hour plus all the cocaine you
can carry.
He is discussing the possibility of ads on a TV *style* being made
specifically for the web.
Your point on creativity is taken though. Bloody great ideas don't come
cheap unless they're yours.
Tim Ireland
Director of Marketing
www.designercity.com
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