Chinwag Live on Tour: Social Media ROI

Event Info

Tue 28 - Wed 29 Oct, 2008 from 12:30pm - 12:00pm
Olympia National Hall
Hammersmith Road
London, W14 8UX, UK (Map)
Cost: Free (registration required)


supported by: Series sponsor: UKTI

What are you doing at lunchtime Tuesday 28th October? Fancy sampling some Chinwag Live action at the E Commerce Expo? This year you can…

Chinwag Live ‘On Tour’ travels to the National Hall at Olympia, where we will be delving deep into the topic of social media metrics, following on from our popular Measuring Social Media session first held in February 2008.

Moving the debate onwards and upwards, you can quiz our panelists and discuss the issues with them in Theatre 4 from 12.30-1.30pm.

Our session asks: How are we measuring our return on social media engagement? Is social media ROI a key to campaign success?

In 2008 social media continues it’s meteoric rise – for both consumers and business. From the established social networking and content sharing sites to the ever increasing growth of blogs, microblogging, mobile blogging, real-time feeds, bookmarking, and countless tools for reviews, recommendations, voting and collaboration – social media is spreading everywhere.

So now that social media is embedding itself in the toolkit of digital marketers, online PR and the enterprise, how is this space developing as a marketing channel and as a key measurement tool of campaign and project success?

How are brands and agencies taking up these opportunities and measuring their engagement with social media? Who have been the winners and according to what success: traffic, social capital, ROI?

With hundreds of tools for tracking, monitoring, analysing and general probing of online social activity, what should we be measuring for ROI effectiveness? Just how effective can these tools be and how are they impacting campaigns?
Join us at E Commerce Expo 2008 to discuss approaches to measuring ROI on social media engagement and explore the issues they are raising for marketers and business.

Where Are The Pictures?

Photographic evidence from the event, if you've got photos you'd like to add, let us know.


Alex Burmaster – European Internet Analyst, Nielsen Online Alex Burmaster – European Internet Analyst, Nielsen Online
Alex identifies key trends from Nielsen Online’s research suite and conveys their commercial and sociological impact on society today. He is a regular speaker and panelist in the new media circuit and to Nielsen Online’s clients across Europe. A frequent contributor to Internet industry publications he also does considerable media work – being regularly quoted in the press as well as having had numerous appearances on radio and TV.

Robin Grant - Founder and Managing Director, We Are Social Robin Grant - Founder and Managing Director, We Are Social
Robin is a 13 year veteran of digital marketing, consistently producing effective and award winning work for the world's biggest brands (amongst many others, he's the proud owner of D&AD, Clio, One Show and NMA Effectiveness awards). He started blogging in '97 and after a stint as Product Development Director at Habbo, he's created conversational marketing campaigns for Eurostar, Shell, GlaxoSmithKline, 3, Canon, STA Travel and Skype. A founding member of the governing council of WOM UK, the UK's Word of Mouth Marketing Association, his blog, Advertising 2.0, can be found on the Brand Republic website. He recently founded We Are Social to help brands listen to, understand and engage in conversations in social media.

Ankur Shah – Co-founder, Techlightenment Ankur Shah – Co-founder, Techlightenment
A former Criminal Barrister, Ankur entered the technology sector after a successful stint at the Bar and prior to that had worked under endorsement of the United Nations and His Holiness the Dalai Lama. Bringing his knowledge of social dynamics to technology, with his co-founder Gi Fernando, Ankur started Techlightenment (a brand of D.sruptive Ltd.) to harness, embrace and disrupt social media; working with brands such as SonyBMG, Samsung and MTV. Under the flagship Socialistics programme, Techlightenment has pioneered a data driven approach to user experience and is at the forefront of developing consumer applications that leverage the social graph to deliver innovative forms of user experience.

Stuart Bruce – Founder and Managing Director, Wolfstar
Stuart is the founder of Wolfstar, a public relations, social media and word of mouth marketing and communications consultancy. He is listed in PR Week's PowerBook of the UK's top 1% of most influential public relations people and is a regular speaker at conferences. Stuart is a member of the Chartered Institute of Public Relations and is a founding member and elected national council member of WOM UK, the industry association for word of mouth marketing and communications.He has more than 20 years' experience of public relations and is recognised as one of Europe's foremost practitioners and early adopters in the use of social media and social networks for business and government.

Helen Lawrence - Social Media Planner, Dare Helen Lawrence - Social Media Planner, Dare
Helen is the Social Media Planner at leading digital agency Dare, where she leads social media campaigns for clients such as BMW, Sony, Vodafone, Sony Ericsson, and Beck’s. She is an advocate of both the warm & fuzzy side to social media as well as the thorough measurement processes that can be implemented on these campaigns. Previous to Dare Helen worked at Holler, with clients such as P&G, Channel 4 and Universal Records. Bizarrely, she also used to take photos of musician’s shoes.

Philip Buxton - Digital Strategy Consultant CHAIR: Philip Buxton - Digital Strategy Consultant
Philip is a digital strategy consultant, researcher and copywriter and has covered the internet industry since 1998 when he became the first correspondent at Marketing Week magazine to get ‘New Media’ as a beat. He joined the dotcom revolution himself in 2000 as senior reporter at Netimperative before re-launching the service as editor in April 2002. He then joined Revolution magazine as deputy editor, becoming editor in 2005. He made the leap to consultancy in 2007, joining Circus Street where he helped companies including Transport for London, Starcom, IPC, and Dennis Publishing develop their digital strategies. Philip is also a respected industry commentator and blogger contributing regularly in national media and trade press.

Event produced by Julia Eilon and Deirdre Molloy.



We do our best to put microphones under the noses of our panelists, for your aural pleasure. The podcasts are available in iTunes flavour, old school RSS listen using the player below or download.

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