IAB UK: Mobile Debate - Are Apps More Important Than Mobile Sites?
Event Info
Description
With around 100,000 apps and over 2 billion
downloads for the iPhone alone, app usage has exploded and is growing
rapidly every day.
Many experts are predicting the
trend to continue in 2010 with the introduction of more Android
handsets, and the iPhone now being on sale across the Orange and
Vodafone networks.
From the Carling iPint to the Barclaycard
Waterslide app, branded apps are also becoming increasingly important.
But with still a relatively limited percentage of people using apps, is
it more important to build an app with richer content or to build a
site that can be accessed by all?
Our debate will bring together
a panel of mobile experts to debate the proposition mobile apps are
more important than mobile sites, you get to vote who is right.
For the motion:
Tim Hussain, Head of Mobile & Video Advertising, BSkyB
Chetan Damani, Managing Director of acrossair
Oliver Newton, Head of Emerging Platforms, iLevel
Against the motion:
Christian Louca, Managing Director, YOC
Clive Baker, Managing Director, Movement
Full
payment must be received at least 5 working days prior to event for
entry to be guaranteed. Full payment is due on receipt of e-invoice, if
cancellation is within 5 working days of the event the full amount of
e-invoice will be outstanding
