IABUK: Retail Conference

Event Info

Description

With nearly half the adult population of the UK purchasing goods online, the internet is now firmly established as an essential channel for any savvy retailer.

The Retail Conference will look to provide insights on how internet advertising can not only drive sales for all types of brands, but also help you to establish relationships with your customers. Through a range of case studies from a selection of UK marketers, we will provide delegates with new and innovative tools to make best use of the medium.

• 8.30am Registration & Breakfast
• 9.00am Understanding how Customers Engage with Retail Brands Online, Tribal Fusion
  Michael Pearmain, UK Insights Manager, Tribal Fusion
• 9.20am Retail and Relevance, Criteo
  With the explosion of information online and available commerce channels open to consumers, how can retailers expand their current search activity to ensure cut through and incremental sales from their site visitors. Get an in-depth look at what works for retail including best practice for feed implementation and creative execution to optimisation techniques. Find out how best to utilise personalised advertising alongside other channels and the key considerations for attribution.
  Michael Steckler, MD Northern Europe, Criteo
• 9.40am Microsoft
  ‘Shopper Journeys’ research
  Synopsis: Retail brand marketing must respond to major shifts in consumer behaviour as digital media and the economic downturn transform consumers’ shopping habits. ‘New Shopper Journeys’, a joint study from Carat and Microsoft Advertising, shows that shoppers no longer pass through a standard purchase funnel. Retail brand marketing must respond to new methods of influence and balance the role of bought, owned and earned media in shaping shoppers’ decisions. Covers Home Electronics, Groceries, Clothing & Accessories and Fast Food sectors.
• 10.00am Orange Why mobile is important for retailers 
  Focussing on Digital world/apps / mobile web / messaging
  Real world - location / coupons / NFC
  Bridging the two together into mCommerce ecosystem, and what that means
  Clare Messenger, Head of Mobile Marketing, Everything Everywhere
• 10.20am BREAK
• 10.30am Efficient Frontier
  Retail tips: creating high-performing digital marketing campaigns
  Cameron Lawson – Account Director, Efficient Frontier
  How should retailers use digital marketing in 2011 to get ahead of the competition? In this seminar, Cameron Lawson will present Efficient Frontier’s recent best practice paper entitled: “Digital marketing resolutions for retailers in 2011” bringing it to life with real examples. Come away with the knowledge how to create dynamic campaigns linked to inventory and customer intent. Understand the customer journey and how to attribute and optimise across marketing channels effectively. Also learn about Facebook as a performance channel and how to link online campaign with offline.
• 10.50am Yahoo!
  Research – ‘The Rise of Cashlessness’
  The Rise of Cashlessness is Yahoo!s latest retail research study to help retail brands maximise their digital impact in the current economic climate – the true role of vouchers, the importance of both word of mouth and social commerce and the potential for mobile will all be explored.
  Patrick Hourihan, Head of Research, UK, Yahoo!
• 11.10am Adjust Your Set
  Shopping for online video – Chris Gorell Barnes, CEO of Adjust Your Set
  Consumer purchasing habits have changed, and are continuing to change. They are increasingly being shaped by the evolving digital landscape and to build a relationship with this new-media consumer, retailers need to create a consistent approach to how they speak to, listen to and engage with customers across multiple platforms. Video provides the ideal communication tool be it online, in-store or on mobile. Through case studies, Adjust Your Set will show how online video can build brand advocates, encourage customer engagement and drive sales.
• 11.30pm BREAK
• 11.40pm Unruly Media
  How 'social video' can deliver engagement and drive sales
• 12.00pm FreshNetworks
  How can retailers use social media to deliver real business value? Jo Stratmann
  Using a range of client case studies, including some recent work with Topshop, Charlie Osmond, Creative Director and co-founder of social media agency FreshNetworks will demonstrate how retailers can use social media to engage with customers, increase advocacy and drive sales.
• 12.20pm Value Click/Commission Junction
  How retailers can use their affiliate programmes as an innovative resource to compliment an advertising campaign.
  Commission Junction and Argos.co.uk
  Daniel Powel, Solutions and Operations Director at Commission Junction & Andrew Firmin, Affiliates Manager, eCommerce, Argos
• 12.40pm: Thanks
• 12.45pm Close

• advertising
• branding
• marketing

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