PR and search engine optimisation workshop

Event Info

Mon 14 May, 2012 from 9:00am - 5:00pm

Chartered Institute of Public Relations

52-53 Russell Square, London

LONDON, WC1B 4HP, UK (Map)

Cost: CIPR member £260.00 ex VAT Non- Member £400.00 ex VAT

The intersection of PR and search engine optimisation has become one of the most fiercely contested debates of recent times. However, many PR professionals remain unaware of exactly how search works - or how it can form part of a smarter approach to PR.

The CIPR's PR and SEO workshop provides a detailed and practical examination of exactly what factors really do have an influence on search result rankings. It also provides a thorough grounding in the tools to use to make informed decisions about search, PR and content strategies as well as case studies and real world examples of exactly how search techniques can be incorporated into a broader public relation approach.

CIPR-approved trainer: Andrew Smith.