Frosmo Breakfast & Learn: Cross device tracking, a vital tool in Mobile optimisation?
Description
When it comes to true “mobile-first” mentality Asia Pacific is leading the world. In these markets, the force of mobile is hard to ignore, and retailers have started taking action accordingly. With customers now used to shopping across smartphones, tablets and desktops it makes cross-device marketing paramount, yet connecting the customer across these device types is still a struggle for marketers. That said, if marketers fail to master cross-device, they could be leaving substantial amounts of money on the table. Join our Breakfast event and take the first steps towards the future of UI development.
